HTML ads fully recreate one or more elements of an app using HTML code and official art assets. From a user perspective, this format is preferable because it allows for the most accurate depiction of your promoted app. Interactive HTML ads also provide a greater degree of mechanical control through the user interface while allowing for rapid-fire creative testing thanks to their natively web-based deployment.
Interactive Video Playables
Video-based playables combine footage of a promoted app with HTML UI elements to create an interactive ad. This approach is ideal for complex, graphics-heavy games where the visual presentation is difficult to refine. For mobile studios, interactive video playables are the easiest to program but lack the nuance and engagement of customized HTML ads. What’s more, they place a higher strain on network connections based on video quality.